Big Data in organizations
Big Data en las organizaciones
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Nowadays Digital information generated by companies is growing exponentially, thanks to the variety of tech- nological platforms that are being implemented to improve, control or simply to keep the record of events in the day-to-day. Those events can simply go from the sales of a product, to the clock-in time of employees. In the first case, customer’s information is obtained such as their age, gender, credit card, and contact information, among others for the purpose of sending them subsequent information or simply to define profiles and check their behaviors so that any information can be send of any product. Nowadays most companies are using this information to generate new products, grow in sales and to have brand recognition in their own products.
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